The Monterey International Pop Music Festival was a three-day concert event held June 16 to June 18, 1967 at the Monterey County Fairgrounds in Monterey, California.
It was notable as hosting the first major American appearances by the Jimi Hendrix Experience, The Who, and Eric Burdon & the New Animals as well as the first major public performances of Big Brother & the Holding Company (with Janis Joplin). It was also the first major performance by Otis Redding in front of a predominantly white audience.
The Monterey Pop Festival embodied the themes of California as a focal point for the counterculture and is generally regarded as one of the beginnings of the "Summer of Love" in 1967.
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